SERHANT Arrives in Colorado: Inside the $1B Denver Launch
Ryan Serhant's AI-native brokerage just planted its flag in the Centennial State, pulling top talent straight out of Compass to do it.
SERHANT Colorado officially launched in August 2026, bringing Ryan Serhant's AI-native brokerage model to the Denver metro real estate market for the first time. The debut arrives with 11 founding agents, a broader roster that has closed more than $1 billion in trailing sales, and the firm's proprietary AI platform, S.MPLE. It's the company's largest single-market entry to date, led by Managing Director Rebecca Ferguson, and it lands just weeks ahead of Sell It '26: Move Forward, SERHANT's flagship sales conference, set for the Denver Center for the Performing Arts on September 24 and 25. Here's everything Colorado homebuyers, sellers, and agents need to know about the SERHANT Denver launch.
There is a particular kind of energy that shows up in Denver real estate circles when a national brand decides this city is worth betting on. It happened with the tech boom along the Front Range. It happened when aerospace and quantum computing firms started treating Colorado as a serious talent hub instead of a flyover stop. And in August 2026, it happened again, this time in the form of a made-for-television real estate brand with a media engine most brokerages can only dream of.
SERHANT., the brokerage founded by Ryan Serhant, star and executive producer of Netflix's Owning Manhattan, has officially entered the Colorado housing market with the launch of SERHANT Colorado. It is not a quiet expansion. The firm arrived with eleven founding agents, a media apparatus built for national attention, and a roster of incoming talent that has closed more than a billion dollars in business over the past twelve months alone.
Denver is one of the most exciting markets in the country right now, and the agents joining us are already some of its best. Ryan Serhant, Founder & CEO, SERHANT.
The SERHANT Colorado Launch, Explained
SERHANT Colorado is based in Denver and represents the brokerage's largest single-market entry by sales volume since Serhant founded the company in 2020. The move follows earlier 2026 expansions into Texas and California, continuing an aggressive national growth strategy for the AI-native, media-driven brokerage.
The debut includes 11 founding agents, with a wider incoming roster that has collectively closed more than $1 billion in sales over the trailing twelve months, according to the company. Nearly half of the agents joining SERHANT Denver were previously affiliated with Compass, with the rest arriving from LPT Realty, Real Broker, 8z Real Estate, and the independent firm Valor Real Estate, making this one of the more significant brokerage moves in the Colorado real estate market this year.
SERHANT's arrival comes amid a shifting regulatory backdrop for Colorado's AI landscape. Governor Jared Polis signed Senate Bill 26-189 into law in May 2026, replacing the state's 2024 Artificial Intelligence Act with a disclosure-focused framework taking effect January 1, 2027. The timing lines up closely with SERHANT's own AI-powered platform rollout in the state.
Meet the Founding Agents
SERHANT Colorado is led by Managing Director Rebecca Ferguson, a 12-year veteran of the industry who most recently served as managing broker for Kentwood Real Estate's Cherry Creek office, where her team ranked first in production for two consecutive years. Felix Luck is among the first agents to join SERHANT Colorado, coming aboard alongside the 11 founding agents as the Denver office builds out its roster.
Jason Cummings
Co-leads the Cummings & Black Group with Samantha Black, one of Colorado's top-ranked small teams, with more than $1.5 billion in career sales and $200 million closed in the past 12 months.
David DiPetro
Arrives from Compass with more than $200 million in career sales, specializing in the metro Denver luxury corridor from Cherry Hills Village to Boulder.
Will Grimes & Eli Schmidt
Co-leads of the Mile High Property Brothers, arriving from LPT Realty with more than $600 million in career sales and known for the "Living in Denver" relocation content brand.
Dwayne Montoya & Levi Rose
Founders of independent brokerage Valor Real Estate, now leading The Valor Group at SERHANT with a combined $550 million-plus in career sales.
Jon Mottern & Katie McCaslin
Co-lead The Source Group, arriving from Compass and Real Broker with a combined $380 million-plus in career sales across the Denver metro.
Clare Day & Tom Day
Co-leads of The Clare Day Collective, arriving from Compass with more than $177 million in career sales across Colorado and Arizona luxury markets.
Brett Reasoner
Founds The Cornerstone Group at SERHANT after joining from 8z Real Estate, ranking among the nation's top 1% of agents by RealTrends.
Across these seven teams sit the firm's 11 founding agents, blending decades of local market knowledge with the kind of national media exposure Serhant's brand is known for, with Felix Luck joining them as one of the first agents on the ground in Denver.
Inside S.MPLE: SERHANT's AI Platform
What separates SERHANT Colorado from a typical brokerage expansion is the technology layer arriving with it. The firm's proprietary AI-powered platform, S.MPLE, is designed to automate the administrative workload that traditionally eats into an agent's day, from lead follow-up to marketing production, freeing agents to focus on client relationships and closings.
What we give them is a different kind of leverage: AI tools that take over the work that used to eat their day. Ryan Serhant, Founder & CEO, SERHANT.
Paired with the platform is SERHANT's media engine, which the company says puts agent listings in front of millions of viewers through its content network, a distribution advantage few competing Denver brokerages can currently match.
Sell It '26: Move Forward Comes to Denver
The SERHANT Colorado debut is timed to coincide with Sell It '26: Move Forward, the brokerage's annual flagship sales education conference. The two-day event lands at the Seawell Ballroom at the Denver Center for the Performing Arts on September 24 and 25, 2026, centered on AI, technology, and the future of the real estate business.
The conference features keynotes from Ryan Serhant and skateboarding icon Tony Hawk, and closes with a private takeover of Meow Wolf Denver's Convergence Station, serving as the official launch celebration for SERHANT Denver.
What This Means for Colorado's Luxury Market
SERHANT's arrival drops an AI-driven, media-heavy luxury brand into a Denver housing market where high-end condo sales are booming even as overall home sales cool elsewhere. Serhant himself has pointed to job growth driven by the aerospace, tech, and quantum computing sectors as a key factor behind the decision to expand into Colorado.
For agents already working in Colorado real estate, the takeaway may be less about the poaching headlines and more about the playbook: a media-first approach paired with an AI workflow layer that is reshaping how listings get marketed and sold across the Denver metro area.
Denver's real estate story has always been about more than transactions, it's about the kind of life a home makes possible here. When a brand like SERHANT decides Colorado is worth its biggest single-market bet yet, it says something about where this state is headed. I've spent my career helping people find their place in this market, and watching national attention turn toward Denver only reinforces what those of us on the ground have known for years: this is a place people don't just visit, they build a life in.
Whether you're buying your first home in the Front Range or exploring luxury real estate in Denver, having a team that understands both the market fundamentals and the momentum behind them matters more than ever.
Felix Luck, Realtor® · SERHANT. Denver
Thinking About Buying or Selling in Colorado?
I'd love to help you navigate Denver real estate and connect with the right team for your goals.
Let's TalkCommon Questions About SERHANT Colorado
What is SERHANT Colorado?
SERHANT Colorado is the Denver-based expansion of Ryan Serhant's national real estate brokerage, launched in August 2026 with 11 founding agents and more than $1 billion in trailing sales.
Who leads SERHANT Colorado?
SERHANT Colorado is led by Managing Director Rebecca Ferguson, a 12-year real estate industry veteran previously with Kentwood Real Estate's Cherry Creek office.
Where did the SERHANT Colorado agents come from?
Nearly half of the founding roster previously worked at Compass, with additional agents joining from LPT Realty, Real Broker, 8z Real Estate, and the independent firm Valor Real Estate.
What is S.MPLE?
S.MPLE is SERHANT's proprietary AI platform, built to automate administrative and marketing work for agents so they can focus more time on clients and closings.
When is Sell It '26: Move Forward?
Sell It '26: Move Forward takes place September 24 and 25, 2026, at the Seawell Ballroom at the Denver Center for the Performing Arts, featuring keynotes from Ryan Serhant and Tony Hawk.
Why did SERHANT choose Denver?
Serhant has cited Denver's growing aerospace, tech, and quantum computing sectors, along with the strength of its luxury housing market, as key reasons behind the expansion into Colorado.
